Abstract
Pro Batique is a business where we sell a chocolate dessert called Kek Batik. Our main objective for the business is to offer homemade classic and nostalgic Malaysian dessert, Kek Batik, to our customers using high quality ingredients at an affordable price.
Our business, Pro Batique, was started on 20th June 2022. Pro Batique is currently selling only one product which is Kek Batik. Our customers have given our product various positive feedback as they said that our Kek Batik is delicious, made with high quality ingredients like Milo and within a reasonable price.
We have sold 24 boxes of Kek Batik since the opening of our business and gained more demand from customers for the Kek Batik. We have been using social media such as the Facebook page to promote and spread words about our business easily. By using the Facebook page, we have also learned how to do posting for our product through teaser, hard sell and soft sell.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Md. Noorhasnan, Noor Syazana Nadjwa 2020828258 Azman, Waira Irna Sofiya 2020878464 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy |
| Keywords: | Pro Batique, Facebook, sales, marketing, kek batik, cakes |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/71459 |
- Edit Item
Download
![[thumbnail of 71459.pdf]](https://ir.uitm.edu.my/style/images/fileicons/text.png)
Text
71459.pdf
Download (17MB)
Digital Copy
Physical Copy
ID Number
71459
Indexing
