Bahulu Che’Gu by S.A. Empire / Muhammad Aiman Ruslan and Nur 'Aisyah Sabrina Sofuan

Ruslan, Muhammad Aiman and Sofuan, Nur 'Aisyah Sabrina (2022) Bahulu Che’Gu by S.A. Empire / Muhammad Aiman Ruslan and Nur 'Aisyah Sabrina Sofuan. [Entrepreneurship Project] (Submitted)

Abstract

Bahulu Che’Gu by S.A. Empire is a start-up venture launched by business partners that are committed to providing food such as bahulu. Today, bahulu is one of the foods that has become a favorite amongst Malaysians. Bahulu Che’Gu by S.A. Empire is an online selling business in Malaysia. It has already operated since june 2022 the business started in 2022. The goal of this business is to produce the best quality of bahulu for people in Malaysia. If we talk about bahulu i think it's already known by all people since a long time ago. We tried to make the taste the same like you were eating when you were a child.
Bahulu Che’Gu by SA Empire is based in Saujana Rawang, Selangor but it is primarily an online business that mainly utilizes the Facebook platform in promoting and selling our products. We are targeting all stages of age to buy our bahulu. Our products are suitable for all people including someone who is afraid to get diabetes, because our bahulu are not that sweet. We produce this product to meet all people taste
Bahulu Che’Gu employs all possible marketing strategies to achieve a speedy business presence and visibility on a social media platform. We frequently post on our Facebook page to advertise our products. We tend to interact with the customers via direct message on Facebook as well as Whatsapp channels. They may utilize these mediums to place an order or to ask for any inquiries. J&T Malaysia will manage their deliveries because they are the fastest delivery crew with whom we have worked so far. We strive to deliver the greatest service while generating substantial earnings and to foster a business environment that values both customers and staff.
Through this social media portfolio, it outlines how our business generally determines its objectives and thorough plan in accomplishing target goals by studying the strategy in terms of marketing which includes soft sell and hard sell to tempt customers. All of these elements are addressed throughout the report with detailed explanations regarding our business.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Ruslan, Muhammad Aiman
2021627538
Sofuan, Nur 'Aisyah Sabrina
2021601298
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking, Malay
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: SA Empire, Facebook, sales, marketing, bahulu, Malay traditional food, pastry
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71457
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