Abstract
NZ Crunchies is one of the Bumiputera product brands of NZFrozen Industries Sdn Bhd which is registered under Companies Commission of Malaysia (SSM). The company is located at Lot E1 SME Industrial Complex, 15, Jalan Tahana, Johor Bahru, Johor and has been incorporated since 1996 and still active till present. NZ Frozen Industries Sdn Bhd is a growing company using creative ideas for the development of new products to meet the needs of customers in the pastry food industry.
NZ Frozen Sdn Bhd produces snacks as a finished product which is named as NZ Crunchies. NZ Crunchies is an innovative snack that uses poppy skin as base and coated with a variety of flavours which is very tasty and has a very uniquely alluring taste. For example, Golden Salted Egg, Flaming Salted Egg, Korean BBQ, Tomyam Seafood, Seaweed Teriyaki and many more. Like the tagline, “non-stop crunchies”, that is what happens when we eat it because NZ Crunchies are so tasty and make us addicted to eating. Means that, once you eat it, you cannot stop until all the NZ Crunchies are eaten. This is because the ingredients that we used to make this product, NZ Crunchies, are premium and high quality ingredients and we do not use prohibited substances. This shows that NZ Frozen Industries Sdn Bhd only uses safe ingredients to produce their product. Therefore, the products are suitable for everyone regardless of age, gender and so on.
The mission of NZ Crunchies is ensuring customer satisfaction on an ongoing basis in line with the production of snack products supplied. The vision is. As for marketing, our holding company (NZ Frozen Industries Sdn Bhd) usually holds a contest, giveaway and paid review. For example, the latest is the company made "Krub Krab Giveaway" starting from 17 till 30th june 2022 and there will be five (5) winners. The winner will get a box of NZ Crunchies Tomyam Seafood in a pouch bag edition. This is to attract more people to try NZCrunchies especially our new product tomyam seafood in pouch.
Apart from that, we (Siti & Nur NZ Crunchies) are the agents of the company where we used our own money to be used as a start-up capital in May 2022. Our main platform to promote this product is through online where we use facebook page (NZ Crunchies by NN) as we do not have a physical store that is specifically for our product. However, we also promote through offline as we offer our products to the closest people such as neighbours, family, friends and others. As for the services and delivery, we provide both which are through cash on delivery (C.O.D) with a charge of RM4 and also by postage to those who are far away from us. Sometimes, we also make the service for free to attract more people to buy NZ Crunchies from us.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Zainudin, Nur Afrina Natasha 2020853434 Zunaidi, Siti 'Aisyah Najwa 2020898648 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy |
Keywords: | Siti & Nur NZ Crunchies, Facebook, sales, marketing, snacks |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71456 |
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