MH Crunchy / Muhammad Harith Irfan Mazlan and Muhammad Haiman Hashim

Mazlan, Muhammad Harith Irfan and Hashim, Muhammad Haiman (2022) MH Crunchy / Muhammad Harith Irfan Mazlan and Muhammad Haiman Hashim. [Entrepreneurship Project] (Submitted)

Abstract

MH Crunchy is a partnership of a Small Medium Enterprise (SME) company which is owned by two partners consisting of Mr. Haiman and Mr. Harith Irfan. Our company is an online business which sells our popcorn through a facebook page named “MHCrunchy Enterprise”. The goal of creating this popcorn is to give the satisfaction of customers when they are doing their daily activities. MH Crunchy's main target market is young adults aged 18 to 40, this is because we target the students who can enjoy our popcorn while doing the assignment and the people who like to watch movies at home.
We created the Facebook page to expand our business through social media and learn how to promote using Facebook posts for business products which are teaser posts, soft sell and hard sell. We also must raise the revenue at least RM61 and above and prudent spending for my product to avoid profit falls. We also learned how to use eUsahawan Portal to record the sales through eUsahawan Portal.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Mazlan, Muhammad Harith Irfan
2020601814
Hashim, Muhammad Haiman
2020615274
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Accountancy
Keywords: MH Crunchy, Facebook, sales, marketing, snacks, popcorn
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/71451
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