The Pretiola / Afeefa Ainan and Farah Hafizi Mohd Reza Hafez

The Pretiola is a local business established in mid of 2021. It is an online business promoted and marketed through an online platform, Facebook. Using the copywriting strategies, we learnt in the course, we utilize Facebook as a medium to market or sell our goods to the general public. Facebook is one of the greatest social media platforms for promoting online businesses since it has the largest global user base. Therefore, it could be beneficial for internet businesses to reach as many people as possible with their products.
The name is chosen to signify the product’s taste and texture. The word "pretzel “coming from the Latin "pretiola," which means "a little reward." Pretzels are a type of bread typically made from wheat or rye flour and a few other ingredients, such as yeast, sugar, salt, water, and butter. The Pretiola provides a crunchy and delicious dessert suit for breakfast, teatime, or special occasions like birthday parties or wedding celebrations.
The soft pretzels' unusual texture, which resembles chewy bread, makes them a popular bakery item among all pastry lovers. They differ from snack-style pretzels (which have a firm feel) due to their substantially higher moisture content, bigger size, and the conditions under which the dough was processed. The Pretiola are a delivery service situated in Shah Alam, Selangor, serving the Kuala Lumpur and Klang Valley regions.
The Pretiola's biggest issue is that Auntie Anne is the sole rival; Auntie Anne's products are unquestionably so great since they are freshly made and rotated. Pretzels are always freshly prepared. Premade pretzels are never available at an Auntie Anne's. The distinctive flour combination, which is combined with water and yeast in a mixer, is shipped to each site. Pretzels are baked, salted, and coated with genuine butter before being served hot and fresh. In order to attract more customers, the industry is developing several distinctive and varied topping options.