Abstract
In the midst of April, I started a sole proprietorship business called Umai Mentai, where I became a dropship agent for kuidaorebymiraish. The products that I offer consist of marinated chicken mentai rice, kani chilli shrimp mentai rice, chuka idako mentai rice, kani salmon mentai rice, dimsum mentai, karaage chicken mentai roll and mentai cake all of which are Japanese cuisine. My target market is people that live in the Selangor and Kuala Lumpur area, aged between 10-50 years old. The business is being conducted entirely online, mainly through Facebook page and Whatsapp. In my Facebook page, I advertise my business by posting the latest news or any related things about my business. Now, I have posted a total of 37 posts containing 5 teasers, 16 hardsell copywriting and 16 softsell copywriting. In a frametime of two months, I had two customers and managed to gain a total profit of RM165.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Noorhisam, Aesha Dania 2022748721 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking T Technology > TX Home economics > Food service |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
| Keywords: | Umai Mentai, facebook, sales, Japanese's food, food |
| Date: | 2022 |
| URI: | https://ir.uitm.edu.my/id/eprint/71075 |
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