Abstract
MK Chocotub is a sub business under Nims Chocotub and based on Shah Alam, Selangor. This business sells product call Crispy Choco Tub and well-known product in 21st century. It is because the product is a chocolate-based cereal in a tub. This brand start with the name Crispy Choco Jar because the origin is in the jar and 2 years later, the brand change into Crispy Choco Tub. This business is sole proprietorship and selling product as main activities. This business sells a total of 6 variety of chocotub starting from RM13-RM16. The ingredients use only premium chocolate and selected cereals. The platform that we use to promote this project using Facebook Page. By promoting in Facebook Page, we are using 3 main elements to promote our business which is teaser, copywriting hard sells and copywriting soft sells. Last but not least, our sales report was attaching as a prove of our selling activities. For this project, both of us have bought 5 tubs of Crispy Choco Tub from the stockist and were sold out, bringing the total sales to RM74. As a result, there is no remaining Crispy Choco Tubs stock.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Jamalluddin, Muhammad Kamal Ariffin UNSPECIFIED Mohammad Mukhlis, Muhammad Muizzuddin UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | MK Chocotub, facebook, sales, chocolate, confectionary |
Date: | 2022 |
URI: | https://ir.uitm.edu.my/id/eprint/71062 |
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