Abstract
The purpose of this project is to study factor influence international tourist towards Tabung Haji Hotel Islamic Concepts in Kota Kinabalu Sabah. TH Hotel Kota Kinabalu has known TAHA D' Bayu was operate since Mac 2001 in Kompleks Tabung Haji Sembulan. It also known as one of the best hotels that is in close approximation to many culture and wild life related activities. TH Hotel there are focused and emphasize Islamic concepts for all tourist either Muslim or non-muslim who are choose their hotel to stay. Purpose of this study to investigate the factors that influence international tourist intentions to choose TH Hotel as a place to stay during their tourist activity. The research is focus on international tourist that choose Tabung Haji Hotel in Kota Kinabalu only. Quantitative data collection method and the simple random sampling are used to aid the research. The target population is International tourist. 100 questionnaires will be distributed to the respondent and will be analysed by using the Statistical Product and Service Solutions (SPSS) software.
Metadata
Item Type: | Student Project |
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Creators: | Creators Email / ID Num. Ahmad Tamizi, Muhd Saifullah Musadad 2013886636 |
Contributors: | Contribution Name Email / ID Num. Advisor Kabul, Worran wkabul@sabah.uitm.edu.my |
Subjects: | G Geography. Anthropology. Recreation > G Geography (General) > Travel. Voyages and travels (General) > Travel and state. Tourism H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction |
Divisions: | Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management |
Programme: | Bachelor of Business Administration (Hons) Marketing |
Keywords: | Factor influence, decision, international tourist, Tabung Haji Islamic concept |
Date: | 2015 |
URI: | https://ir.uitm.edu.my/id/eprint/68527 |
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