A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.]

Mat Nawi, Nor Maizana and Shahril, Zurena@Rena and Hamid, Rasidah and Nik Hashim, Nik Alif Amri (2022) A conceptual framework: examination the role of physical environment on Airbnb experiences/ Nor Maizana Mat Nawi ... [et al.]. Journal of Tourism, Hospitality and Culinary Arts, 14 (1). pp. 380-392. ISSN 1985-8914 ; 2590-3837

Official URL: https://www.jthca.org/

Abstract

Airbnb accommodation in Malaysia is increasingly competing with the hotel industry on the guest experience. However, the role of physical environment and perceived value is seen as a critical factor in maintaining growth for Airbnb's success. The physical environment and perceived value are essential elements to discover because research on this issue is underrepresented in the hospitality literature. The purpose of this article is to construct and test a model by proposing a new conceptual framework consisting of the physical environment with two dimensions, namely ambience and amenities, perceived value and guest satisfaction, to better understand a recent phenomenon in the accommodation sector. Also, the Airbnb accommodation will focus more on its usage of the two A's, namely ambience and amenities, to encourage guests to interpret their experiences through these aspects. This conceptual study will employed a structural equation model (SEM) to test the model proposed. Later, the findings will expand knowledge through hospitality services with an examination of variables that lead to guest satisfaction.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Mat Nawi, Nor Maizana
maizana.mn@umk.edu.my
Shahril, Zurena@Rena
UNSPECIFIED
Hamid, Rasidah
UNSPECIFIED
Nik Hashim, Nik Alif Amri
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer satisfaction
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
T Technology > TX Home economics > Hotels. Bed and breakfast accommodations
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Hotel and Tourism Management
Journal or Publication Title: Journal of Tourism, Hospitality and Culinary Arts
UiTM Journal Collections: UiTM Journal > Journal of Tourism, Hospitality & Culinary Arts (JTHCA)
ISSN: 1985-8914 ; 2590-3837
Volume: 14
Number: 1
Page Range: pp. 380-392
Keywords: Airbnb, Physical Environment, Ambience, Amenities, Perceived Value, Satisfaction
Date: May 2022
URI: https://ir.uitm.edu.my/id/eprint/68265
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