Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman

Ag Jeman, Dg Nurul Farhanah (2016) Factors influencing customer satisfaction towards shopping mall among youth: a case study of One Borneo Hypermall, Kota Kinabalu / Dg Nurul Farhanah Ag Jeman. [Student Project] (Unpublished)

Abstract

This research paper focuses on the influence of the 6 P's of retailing mix in attaining customer satisfaction toward shopping mall specifically on One Borneo Hypermall among youth. Youth here is customer ranges between 18 to 33 years old. 100 questionnaire were distributed in One Borneo Hypermall during this study. It is recognized that the 6 P's are product, place, promotion, price, presentation and personnel are the independent variables of this study. In the findings, it is identified through Multiple Regression Analysis that among the 6's, Promotion have the highest value of significant level (>0.05). The dependent variables is the customer satisfaction of the shopping mall which is evaluate through the retailing mix element.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ag Jeman, Dg Nurul Farhanah 2014815718
Contributors:	Contribution Name Email / ID Num. UNSPECIFIED Ag Damit, Dayang Haryani Diana dayan457@uitm.edu.my UNSPECIFIED Mohd Shah, Faridah farida7572@uitm.edu.my
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Shopping centers. Shopping malls > Malaysia
Divisions:	Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme:	Bachelor of Business Administration (Hons) Marketing
Keywords:	Factors, customer satisfaction, shopping mall
Date:	2016
URI:	https://ir.uitm.edu.my/id/eprint/67206