6ONE9 Corner / Anis Fatihah Sapini … [et al.]

To provide students greater exposure towards entrepreneurship, a case study on small businesses is conducted for assignment reasons. In order to complete this assignment, we must interview any small to medium-sized business owner to learn about their challenges and to come up with relevant, helpful, and viable ideas to help entrepreneurs to improve their business performance in the future. Students are exposed to how an entrepreneur runs their business and how marketing and financial activities are engaged in this assignment. 6one9 corner, a food and beverage company, operated by Puan Noranem binti Abd Hadi, was chosen by our group for our case study. This is to understand the problem that is faced by the business and determine the solution so that the company can keep improving. 6one9 Corner, located in Taman Tuanku Jaafar, is a popular breakfast spot for the locals. At 6one9 corner, they specialise on serving delectable Negeri Sembilan food as well as daily breakfasts to the residents of Taman Tuanku Jaafar. According to their menu prices, they provide food at a reasonable price. They sell frozen products in addition to meals and also offer food delivery service. We compiled the data into a business model canvas, which includes customer segments, value propositions, distribution channels, customer relationships, revenue streams, key activities, key resources, key partners, and cost structure. We also learn about 6one9 Corner flaws throughout the interview. Every business nowadays will encounter several obstacles and issues. 6one9 corner faced a number of challenges in order to keep their present customers. There are several rivals, for example, who provide the same meals and street sellers. Aside from that, they had difficulty with supply pricing. In order to compete with other businesses, 6one9 corner must strengthen their business strategy. As a result, we provided some recommendations in the report for each of the issues in the hopes of assisting 6one9 Corner in strengthening their performance.