Factors influencing TM agents job satisfaction in Kota Kinabalu, Sabah / Noradinah Papartaim

Papartaim, Noradinah (2015) Factors influencing TM agents job satisfaction in Kota Kinabalu, Sabah / Noradinah Papartaim. [Student Project] (Unpublished)

Abstract

This research determines the factors influencing job satisfaction among agents of TM Sabah in Kota Kinabalu city. Agents play important role in whereby they conduct marketing activities for TM such as selling and promoting products. As the large size of landform in Sabah, the need of agents' specialties is crucial to reach all potential customers since the number of competitors increase. The study evaluate the three determinants which are monetary reward (commissions), incentives (training), and promotion and advancement as these factors can contribute to the TM agents' job satisfaction. The data of the research collected by using questionnaire and other secondary data such as published journal article, books, annual reports and sales reports. Due to the small number of population among agents in Kota Kinabalu city, the researcher use census sampling method to obtained primary data. In Chapter 4, researcher was able to gather all the data analysis and findings. It was found that only monetary reward (commissions) contributed to the TM agents' job satisfaction. It shows that monetary reward (commissions) is an important variable that need to be focused to maintain the agents' job satisfaction for their job performance.

Metadata

Item Type: Student Project
Creators:
Creators
Email / ID Num.
Papartaim, Noradinah
2013424532
Contributors:
Contribution
Name
Email / ID Num.
Advisor
Syed Annuar, Sharifah Nurafizah
shari339@uitm.edu.my
Advisor
Hazley Lai, Franklin
frank985@uitm.edu.my
Subjects: H Social Sciences > HF Commerce > Personnel management. Employment management > Job analysis
H Social Sciences > HF Commerce > Personnel management. Employment management > Job evaluation
H Social Sciences > HF Commerce > Personnel management. Employment management > Job satisfaction
H Social Sciences > HF Commerce > Personnel management. Employment management > Employee motivation
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Programme: Bachelor of Business Administration (Hons) Marketing
Keywords: Factors, TM agents, job satisfaction
Date: 2015
URI: https://ir.uitm.edu.my/id/eprint/66856
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