Visitors' satisfaction toward Sarawak Cultural Village / Muhammad Khairy Adib Abu Bakar

Cultural tourism in Malaysia is expected to be rising in the future. Since Sarawak Cultural Village is cultural sites for tourist, the purpose of this study is to investigate the visitors' satisfaction toward Sarawak Cultural Village. This study have used questionnaire as instrument to get the information needed from the visitors. To get the adequate information, 400 respondents that have picked randomly around Sarawak Cultural Village so all the respondents have equal chances to answer the questionnaire. Respondents from this study have different background with different range of age, how many times they have visited this cultural village, and also their occupation. Limit for this study are like cost constraint because of the gas and ticket price, limited time for this study, and resources like secondary data are hard to get from the Sarawak Cultural Village. From this study, there are areas for Sarawak Cultural Village like specific facilities and the staff should be focus on, so they can increase the visitors' satisfaction level.