Abstract
Mellow Crunch is a product that cooperates with Mafia marketing as managed. Mellow Crunch provides delicious and healthy snacks for all ages, Our business offers affordable prices to our valued customers. We also gave them a round shaped jar with MellowCrunch brand stickers.
Our target audience is a group of people who love healthy snacks. We also target children, students, employees, families, and snack eaters. This product also helps customers get nutrition and healthy food by taking a combination of chocolate rice balls, cocoa malt powder, oil and chocolate. We also promise product satisfaction and taste for our customers.
After registering our business in e-Commerce (MDEC), our business started running in 2020. We are not targeting specific Regions by selling these products because customers can be from anywhere. In Malaysia, we provide many agents in each state. Our services are available on online business and social media platforms, especially on Facebook pages.
After that, use the Facebook Page as a platform to attract customers online, gain more awareness and benefits from our products and generate more sales at once. We promote Mellow Crunch by doing teaser posts, soft sales and hard sales as our sales record on Facebook to promote our service.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Suduki@Yahaya, Nor Fatin Nabilah 2019872302 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking > Baking. Confectionery > Confectionery |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Perdana Campus > Faculty of Film, Theatre and Animation |
Keywords: | Mellow Crunch, facebook, sale, chocolate |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/65872 |
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