Product Life Cycle of Maggi / Jacqueline Edwin ... [et al.]

Maggi is a Brand of Instant Noodles mode by Nestle India Ltd. It was found by the Maggi family is Switzerland in the 19th century. Nestle launched Maggi for the first time in India in the year 1982. Nestle wanted to explore the potential for such an instant food among the Indian market. It took several years and lot of money for Nestle to establish its Noodles brand in India. Now it enjoys around 90% market share in this segment. Over the years Maggi has launched several products under its Brand Names. The Brand is popular in Australia, India, Malaysia , New Zealand, Singapore and South Africa. The key cooking to the perfect curry is using the right blend of spices. That’s why MAGGI curry uses 12 different types of spices, each carefully chosen to bring out the authentic taste and aroma of real curry. Star anise, cinnamon sticks and black pepper are among the spices used for MAGGI curry. Curry is exceptionally delicious because its seasoning is made using only real chilies, freshly picked to retain its rich spicy flavour and mouthwatering aroma. Each Maggi curry comes with our signature springy noodles which are delightfully made and measured for good taste to give you satisfaction with every mouthful.