The role of value relevance, ethical standards, and corporate philanthropic in determining customer satisfaction: a study of CSR within the industry of fast food restaurant / Hazwani Che Omar

Factors that stimulate satisfaction is a limitless field of study that is great either for academics or those practitioners involved since customer satisfaction is a prominent analyst for future business achievement success. This research distinguishes the relationship between customer values, the companies' ethical standards, and corporate philanthropic as the three elements of corporate social responsibility (CSR) activities commitment and quality. Additionally, it also further explores on another perspective of customer perceptions towards CSR that is formed through the three highlighted elements in increasing customer satisfaction. The results of statistical analysis (N = 250) revealed that high corporate philanthropic activities will influenced customers perceptions towards companies' commitment for their CSR activities. Thus, the commitment provided by the companies through their CSR activities stimulates greater customer satisfaction towards the companies' and services.