A study on revisit intention and customer satisfaction towards service quality provided at AEON Bandaraya Melaka / Ruhaisha Ibrahim, Maizurah Abdul Razak and Mohamad Fariq Azrin Abd Rahman

Ibrahim, Ruhaisha and Abdul Razak, Maizurah and Abd Rahman, Mohamad Fariq Azrin (2014) A study on revisit intention and customer satisfaction towards service quality provided at AEON Bandaraya Melaka / Ruhaisha Ibrahim, Maizurah Abdul Razak and Mohamad Fariq Azrin Abd Rahman. [Student Project] (Unpublished)

Abstract

Nowadays, tourism is becoming an important industry in the world. Tourism is one of the most vibrant economic generators (Habibi, Abdul Rahim, Ramachandran, & Chin, 2008). According to World Tourism Organization (UNWTO, 2013), international tourist arrivals reached 1.035 billion in 2012 with 4% growth, that is an additional of 39 million tourists. A total of 145 countries and territories around the world monitored by UNWTO, including virtually all major destinations, have reported monthly or quarterly data on international tourists arrivals for 2013. UNWTO World Tourism Barometer estimated that international tourist arrivals grew with additional 52 million by 5% in 2013, which reaching a record 1,087 million

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Ibrahim, Ruhaisha 2011609946 Abdul Razak, Maizurah 2011833932 Abd Rahman, Mohamad Fariq Azrin 2011880548
Contributors:	Contribution Name Email / ID Num. Advisor Khairuddin, Nur Sarina UNSPECIFIED
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Shopping centers. Shopping malls
Divisions:	Universiti Teknologi MARA, Melaka > Bandaraya Melaka Campus > Faculty of Hotel and Tourism Management
Programme:	Bachelor of Science (Hons) in Tourism Management
Keywords:	Revisit intention; Customer satisfaction; Service quality; AEON Bandaraya Melaka
Date:	July 2014
URI:	https://ir.uitm.edu.my/id/eprint/60445