The relationship between tourist shopping perception and tourist shopping satisfaction in Melaka / Natasha Ainaa Zakaria, Nur Nadia Abdullah and Nur Izreena Ishak

Shopping is one of the most significant activities done by tourists while travelling. Tourists shopping satisfaction depends on the perception of the tourists. Therefore, this study focus on the tourists shopping perception and were seen by few factors including perception of shopping culture, availability of shopping information, product reliability, general issues effecting shopping decision making and trustworthiness. There were 201 questionnaires distributed during the duration of the survey and all of the questionnaires were found to be valid and used for data analysis. Through the keyed data on SPSS version 23 shows that “perception”, “availability”, “product”, “general” and “trust”. However, only “trust” contributes significantly to the prediction of tourist shopping satisfaction.