Abstract
Honey Stick Original is a business located in Petaling Jaya dedicated to producing sustainable, high quality honey that is pure, natural, and non-pasteurized. We sell our honey through farmer's markets, online, wholesalers and retailers.
We are differentiated through our locally unique types of honey and selling our bees post honey season to groves to help pollinate their crops. With these differentiated points we intend to expand our business further with our current customers as well as developing untapped segments. We aim to increase our brand awareness by increasing our social media presence. Our company aims to expand our distribution network to include more organic and local stores. This will help us reach our goal to increase our business-to-business sales.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Azmi, Nurul'aliah Adiba 2019423658 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Nutrition. Foods and food supply > Examination and analysis. Composition. Adulteration > Dietary studies, food values, experiments, tests, etc. |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Honey Stick Original, facebook, sales, Honey |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/59258 |
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