Abstract
Regarding to fulfill Fundamental of Entrepreneurship (ENT300) course requirement, we need to carry out a case study. During a case study, I need to collect and seeking all the information about the company to complete this case study, so we decide to contact JIWA KOP I& BINGSU Café staff to get full information about JIWA KOPI & BINGSU Café. I have contact and communicate with its staff thru the WhatsApp application because there is no face to face interview is allowed due the pandemic COVID-10. Form this way I can find out the background of the business, profile of entrepreneur, organizational structure, type of business model, products or services marketing and operational strategy. Other than that, I also enable to analysis the business and the characteristics of entrepreneur by using Personal Entrepreneurial Competencies (PECs) through case study.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Wan Naziron, Wan Natasha 2018409452 |
Contributors: | Contribution Name Email / ID Num. Advisor Mat Rusok, Nur Hazelen UNSPECIFIED |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Customer services. Customer relations |
Divisions: | Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Administrative Science and Policy Studies |
Keywords: | Café Jiwa Kopi & Bingsu , Fundamentals of Entrepreneurship, Offline Food Services. |
Date: | 21 November 2020 |
URI: | https://ir.uitm.edu.my/id/eprint/59154 |
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