A study on customers’ perception towards factors affecting training program at Telekom Training College Eastern Region / Siti Selmah Aziz

Aziz, Siti Selmah (1999) A study on customers’ perception towards factors affecting training program at Telekom Training College Eastern Region / Siti Selmah Aziz. Degree thesis, Universiti Teknologi MARA, Terengganu.

Abstract

The objectives of this study are to investigate and undertand factors affecting customer perception towards training program and to examine the factors that contributes to the highest customer perception. In this study," customer " refers to those who attend training at TTC Eastern Region and they are Telekom staffs.
This research was conducted to measure the customers' perception towards factors affecting training program at TTC Eastern Region. Hence, the study will be narrowed down to 4 main factors, which are facilities, time, Instructor ( speaker ) and program contents that perceive a high degree by the customers.
The sample was comprised of 269 respondents. The questionnaire are send by mail to respondents ( Telekom staffs ) in randomly about 269 copies that working at Terengganu but only response from them 169 out of 269 respondents. This constitute only 63% return rate.
The questionnaire is divided into 4 section. Section A discuss about personal infommation. Section B about the courses. Section C about perception of Telekom staffs and Section D about factors affecting training program.

Metadata

Item Type: Thesis (Degree)
Creators:
Creators
Email / ID Num.
Aziz, Siti Selmah
97374009
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Mansor, Norudin
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management
H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making
H Social Sciences > HF Commerce > Personnel management. Employment management
H Social Sciences > HF Commerce > Personnel management. Employment management > Job evaluation
H Social Sciences > HF Commerce > Personnel management. Employment management > Training of employees. Employer-supported education
Programme: Bachelor Of Business Administration (Hons) Marketing
Keywords: Telekom Training College Eastern Region ; Customer Perception ; Paka Districts ; Marketing Strategies
Date: October 1999
URI: https://ir.uitm.edu.my/id/eprint/59065
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