Abstract
The objectives of this study are to investigate and undertand factors affecting customer perception towards training program and to examine the factors that contributes to the highest customer perception. In this study," customer " refers to those who attend training at TTC Eastern Region and they are Telekom staffs.
This research was conducted to measure the customers' perception towards factors affecting training program at TTC Eastern Region. Hence, the study will be narrowed down to 4 main factors, which are facilities, time, Instructor ( speaker ) and program contents that perceive a high degree by the customers.
The sample was comprised of 269 respondents. The questionnaire are send by mail to respondents ( Telekom staffs ) in randomly about 269 copies that working at Terengganu but only response from them 169 out of 269 respondents. This constitute only 63% return rate.
The questionnaire is divided into 4 section. Section A discuss about personal infommation. Section B about the courses. Section C about perception of Telekom staffs and Section D about factors affecting training program.
Metadata
Item Type: | Thesis (Degree) |
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Creators: | Creators Email / ID Num. Aziz, Siti Selmah 97374009 |
Contributors: | Contribution Name Email / ID Num. Thesis advisor Mansor, Norudin UNSPECIFIED |
Subjects: | H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Decision making H Social Sciences > HF Commerce > Personnel management. Employment management H Social Sciences > HF Commerce > Personnel management. Employment management > Job evaluation H Social Sciences > HF Commerce > Personnel management. Employment management > Training of employees. Employer-supported education |
Programme: | Bachelor Of Business Administration (Hons) Marketing |
Keywords: | Telekom Training College Eastern Region ; Customer Perception ; Paka Districts ; Marketing Strategies |
Date: | October 1999 |
URI: | https://ir.uitm.edu.my/id/eprint/59065 |
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