Sri Teratai Cake House / Muhammad Rusydan Kamaruzaman

Entrepreneurship involves not only the process that leads to the setting up of a business entity but also the expansion and development of an ongoing concern. The study of entrepreneurship is concerned with the entrepreneurial behaviour, the dynamics of business set up and expansion and development. Based on data I collect for my case study ENT300, I already choose one company that is Sri Teratai Cake House. This company can be
categorised as the product oriented because it produces a lot of cake, biscuit and bread or it usually known as bakery house. So, from the data that I get, it will be used for my subject case study. The main purpose of case study is to collect data, make an observation about the company, make revision and make a conclusion. Besides, from the case study it not only for passed the subject but it more than it. It for my own future to learn from the experience that I get from my case study. As other business, this bakery house also has its own business problem since it was started in 2004 to nowadays, such as lack of management, budget, customers, machine and more. The problem always come, the solution to overcome it is very important. Furthermore, in case study it has a few section and each section will be explain later started from Executive Summary that conclude overall case study information. Then,
Introduction that contain Entrepreneur and Business Profile. After that, Entrepreneurial Characteristic to discuss about what types characteristic of an entrepreneur. Lastly, appendices and overall report.