Demystifying Muslim consumer religiosity: does sustainability matter in halal food industry? / Johari Abdullah ... [et.al.]

Abdullah, Johari and Abdullah, Firdaus (Dr.) and Bujang, Saimi (2022) Demystifying Muslim consumer religiosity: does sustainability matter in halal food industry? / Johari Abdullah ... [et.al.]. International Journal of Service Management and Sustainability (IJSMS), 7 (1). pp. 63-86. ISSN 0128-3057

Abstract

The recent outbreak of COVID-19 has negatively impacted the global Islamic economy, including the Halal food industry. Despite the pandemic,
the Halal food industry continues to survive due to the growing and diverse Muslim population. Thus,researchers focus has shifted to the global Muslim consumers, especially their religiosity. Over the past few years, substantial research has focused on the effect of religiosity in predicting behaviour. Nevertheless, current conceptualisation and operationalisation have limited understanding of the multidimensional nature of religiosity. As such, this scarcity may not reflect the entire phenomenon. This paper aims to identify the Muslim consumer religiosity factors concerning Halal food products. The findings from this study suggest five factors that contribute to Muslim consumer religiosity, including the socio-environmental aspects that are essential pillars of sustainability. This new finding suggests that future research explore the social and environmental responsiveness concerning Muslim consumers in order for Halal practitioners to develop sustainable strategies that cater to Muslim consumer preferences.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Abdullah, Johari
UNSPECIFIED
Abdullah, Firdaus (Dr.)
UNSPECIFIED
Bujang, Saimi
UNSPECIFIED
Subjects: H Social Sciences > HD Industries. Land use. Labor
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
H Social Sciences > H Social Sciences (General) > Research
Divisions: Universiti Teknologi MARA, Sarawak
Journal or Publication Title: International Journal of Service Management and Sustainability (IJSMS)
UiTM Journal Collections: UiTM Journal > International Journal of Service Management and Sustainability (IJSMS)
ISSN: 0128-3057
Volume: 7
Number: 1
Page Range: pp. 63-86
Keywords: Muslim Consumers; Religiosity; COVID-19 Pandemic; Sustainability
Date: March 2022
URI: https://ir.uitm.edu.my/id/eprint/58226
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58226

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