Burger King / Nur Harleesa Muhamad Aizam ... [et al.]

Muhamad Aizam, Nur Harleesa and Sidarman, Nur Alyana and Azeman, Nur Amyra and Ayob, Azlinah and Mahazir, Mohd Amirul Ikhwan and Samsudin, Mohd Anikmal Hakim (2021) Burger King / Nur Harleesa Muhamad Aizam ... [et al.]. [Entrepreneurship Project] (Unpublished)


Burger King is a fast food company that specializes in hamburger distribution and has proven to be a difficult opponent to McDonalds. The company's aim is to create the most successful worldwide quick service restaurant (QSR) business by delivering the finest burgers in the world through a strong franchising structure and outstanding employees. Next, Burger King's aim is to provide reasonably priced, high-quality cuisine that is served fast in aesthetically pleasing and clean settings.
This report is based on Canvas business model assignment, which is a graphic design firm. The Burger King company's business model was presented in this report using a business model canva. The nine building blocks that are included in the business model canva are customer segment, key partners, value proposition, key activities, channels, revenue streams, cost structure, key resources, and customer relationship.


Item Type: Entrepreneurship Project
Email / ID Num.
Muhamad Aizam, Nur Harleesa
Sidarman, Nur Alyana
Azeman, Nur Amyra
Ayob, Azlinah
Mahazir, Mohd Amirul Ikhwan
Samsudin, Mohd Anikmal Hakim
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords: Burger King , company, business, hamburger
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/57804
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