Abstract
Burger King is a fast food company that specializes in hamburger distribution and has proven to be a difficult opponent to McDonalds. The company's aim is to create the most successful worldwide quick service restaurant (QSR) business by delivering the finest burgers in the world through a strong franchising structure and outstanding employees. Next, Burger King's aim is to provide reasonably priced, high-quality cuisine that is served fast in aesthetically pleasing and clean settings.
This report is based on Canvas business model assignment, which is a graphic design firm. The Burger King company's business model was presented in this report using a business model canva. The nine building blocks that are included in the business model canva are customer segment, key partners, value proposition, key activities, channels, revenue streams, cost structure, key resources, and customer relationship.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Muhamad Aizam, Nur Harleesa 2019290162 Sidarman, Nur Alyana 2019229474 Azeman, Nur Amyra 2019208502 Ayob, Azlinah 2019253772 Mahazir, Mohd Amirul Ikhwan 2019219842 Samsudin, Mohd Anikmal Hakim 2019612524 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business T Technology > TX Home economics > Cooking T Technology > TX Home economics > Hospitality industry. Hotels, clubs, restaurants, etc. Food service |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management |
Keywords: | Burger King , company, business, hamburger |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/57804 |
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