Sabahan Noodle Enterprise - Instant Noodle Bird Nest / Clifford Charles Sakandar ... [et al.]

Sakandar, Clifford Charles and Ahmad, Faizal and Bohari, Suhairi and Amat @ Abdul Rahman, Mohammad Helmi and Jasirin, Asratulihwan (2009) Sabahan Noodle Enterprise - Instant Noodle Bird Nest / Clifford Charles Sakandar ... [et al.]. [Entrepreneurship Project] (Unpublished)


Instant noodles appear to have originated in Japan in the 1950s and, today, are produced in over 80 countries worldwide. Instant noodles are dried or precooked noodles fused with oil and often sold with a packet of flavoring. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet. Instant noodles were invented by Momofuku Ando of Nissin Foods, Japan. Momofuku Ando was born in southwestern Taiwan when the island was under Japanese colonial rule in Japan on August 25, 1958, under the brand name Chikin Ramen. In 1971, Nissin introduced the Cup Noodles, instant noodles in a waterproof polystyrene cup, to which boiling water could be added to cook the noodles. A further innovation added dried vegetables to the cup, creating a complete instant soup dish. According to a Japanese poll in the year 2000, instant noodles were the most important Japanese invention of the century. As of 2008, approximately 94 billion servings of instant noodles are eaten worldwide every year. China consumes 45 billion packages of instant noodles per year - 48% of world consumption - Indonesia, 14 billion; Japan, 5.1 billion. Per capita, South Koreans consume the greatest amount of instant noodles, 69 packages per year.

Instant noodles have become a popular food in many parts of the world, undergoing changes in flavor to fit local tastes. Instant noodles are made from wheat flour, starch, water, salt or kan sui (an alkaline salt mixture of sodium carbonate, potassium carbonate, and sodium phosphate), and other ingredients that improve the texture and flavor of noodles. Maggi is a Nestle brand of instant soups, stocks, bouillon cubes, ketchups, sauces, seasonings and instant noodles. The original company came into existence in 1872 in Switzerland, when Julius Maggi took over his father's mill. It quickly became a pioneer of industrial food production, aiming at improving the nutritional intake of worker families. It was the first to bring protein-rich legume meal to the market, which was followed by ready-made soup based on legume meal in 1886. In 1897, Julius Maggi founded the company Maggi GmbH in the German town of Singen where it is still established today. Sabahan Noodle was been plan by the managers of Sabahan Noodle on 25 May 2010. Name of the business were chosen because the it is the first business that established in Sabah, product of this business is instant noodle bird nest.


Item Type: Entrepreneurship Project
Email / ID Num.
Sakandar, Clifford Charles
Ahmad, Faizal
Bohari, Suhairi
Amat @ Abdul Rahman, Mohammad Helmi
Jasirin, Asratulihwan
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Business management; Entrepreneurship; Instant noodles; Bird nest
Date: 2009
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