ENT 530 Case Study: Knead.You / Anis Qistina Azlin ... [et al.]

Principle of Entrepreneurship (ENT 530) is one of the elective subjects that need to be taken by all of the UiTM students who further their study at Bachelor level. In this course, students need to conduct a case study related to a small and medium enterprises (SME) business or company. In this case study, students are required to interview any small or medium enterprises business or company to get the problems that are faced by the company. Thus, students need to analyse the problem and list out the solution for any problem that the business or company faced. However, this case study is very beneficial to students because the students will be exposed to how companies operate and run their business. Meanwhile, this case study can be a platform for students to learn how to solve a problem and this case study was also to analyse the Business Model Canvas of Knead.You.