ENT 530 Case Study: MHP Enterprise - Wisma Masri / Mohammad Afiq Saipudin ... [et al.]

Saipudin, Mohammad Afiq and Zaini, Mohd Nurzikri and Che Por, Nur Dalila Salwani and Mohd Sharifuddin, Siti Nur Shalihan and Muhammad Zamri, Siti Nurain Sahira (2021) ENT 530 Case Study: MHP Enterprise - Wisma Masri / Mohammad Afiq Saipudin ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

The study was conducted in Sekinchan, a small town known as a rice granary area as well as a fishing village in Sabak Bernam district. The journey from the city centre to Sekinchan only takes two and a half hours. The focus of the study area is MHP Enterprise, a cake, peanut gravy and snack processing plant that has been operating for 10 years in Parit 7, Sungai Leman. Using the Masri brand, a combination of the names of husband-and-wife Mastura and Punari - gave Punari good luck until the product managed to find a place on the shelves in supermarkets like Giant. As the founder, Punari started a small venture to develop MHP Enterprise with a capital of only RM10,000. Selling rojak gravy, snacks, and agricultural products at farmers' markets in the 1990s was the starting point for Punari @Zainudin Salleh, building his business empire.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Saipudin, Mohammad Afiq
2018228338
Zaini, Mohd Nurzikri
2019361283
Che Por, Nur Dalila Salwani
2019311891
Mohd Sharifuddin, Siti Nur Shalihan
2019312119
Muhammad Zamri, Siti Nurain Sahira
2019322119
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
S Agriculture > SB Plant culture > Field crops > Grain. Cereals
T Technology > TX Home economics > Nutrition. Foods and food supply > Examination and analysis. Composition. Adulteration > Dietary studies, food values, experiments, tests, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: case study, company, MHP Enterprise Wisma Masri, rice granary
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/55975
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