Abstract
The study was conducted in Sekinchan, a small town known as a rice granary area as well as a fishing village in Sabak Bernam district. The journey from the city centre to Sekinchan only takes two and a half hours. The focus of the study area is MHP Enterprise, a cake, peanut gravy and snack processing plant that has been operating for 10 years in Parit 7, Sungai Leman. Using the Masri brand, a combination of the names of husband-and-wife Mastura and Punari - gave Punari good luck until the product managed to find a place on the shelves in supermarkets like Giant. As the founder, Punari started a small venture to develop MHP Enterprise with a capital of only RM10,000. Selling rojak gravy, snacks, and agricultural products at farmers' markets in the 1990s was the starting point for Punari @Zainudin Salleh, building his business empire.
Metadata
| Item Type: | Entrepreneurship Project |
|---|---|
| Creators: | Creators Email / ID Num. Saipudin, Mohammad Afiq 2018228338 Zaini, Mohd Nurzikri 2019361283 Che Por, Nur Dalila Salwani 2019311891 Mohd Sharifuddin, Siti Nur Shalihan 2019312119 Muhammad Zamri, Siti Nurain Sahira 2019322119 |
| Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business S Agriculture > SB Plant culture > Field crops > Grain. Cereals T Technology > TX Home economics > Nutrition. Foods and food supply > Examination and analysis. Composition. Adulteration > Dietary studies, food values, experiments, tests, etc. |
| Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
| Keywords: | case study, company, MHP Enterprise Wisma Masri, rice granary |
| Date: | 2021 |
| URI: | https://ir.uitm.edu.my/id/eprint/55975 |
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