Ramly Burger / Amira Soraya Zuha

Zuha, Amira Soraya (2021) Ramly Burger / Amira Soraya Zuha. [Entrepreneurship Project] (Submitted)


In this case study, students need to do research on an entrepreneur of a company and collect as much information as possible about an entrepreneur. The primary goal of this research is to expose students to the real challenges of conducting a business. I’ve chosen Ramly because it is one of Malaysia's most famous frozen and fast food companies. Ramly Food Processing Sdn. Bhd. is a well-known Bumiputera-owned food-based product manufacturer specializing in beef, chicken, and seafood. Dato's Haji Ramly bin Mokni and Datin Hajjah Shala Siah binti Abdul Manap formed the company in 1984 out of a sheer desire to manufacture halal, safe, and quality goods. It all started as a small family business. His inspiration stems from his observations while working as a meat cutter at a supermarket. Ramly Burger has grown from a single burger stand to a food manufacturer, and it is only getting stronger by the day. Their commitment in delivering healthy, quality and halal meat to consumers can be seen across their journey and the creation of ideas to create a better business opportunity.


Item Type: Entrepreneurship Project
Email / ID Num.
Zuha, Amira Soraya
Email / ID Num.
Mat Rusok, Nur Hazelen
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Business and Management
Keywords: Ramly burger, food manufacturer and processed burger meat
Date: 11 May 2021
URI: https://ir.uitm.edu.my/id/eprint/55383
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