Halal tourism attributes and its effect on tourists’ holidays experiences in Malaysia / Azlin Zanariah Bahtar

This paper is concern with tourism industry that and Islamic religion. Halal has becoming one of the most discussed about issue recently. However, it was more focusing on food industry and very few on services. Tourism is one area in service that could offer unlimited opportunities to the providers and nations. In Malaysia, demands under tourism and hospitality sector have increased annually and facts showed that there is a large amount of tourists coming from the Middle East countries especially after the September 11 incident. The purpose of this paper was to determine the experiences and satisfaction of the Middle East tourists in present days.