Religiosity and attitude influence on muslims’ intention to visit homestays in Sabah, Malaysia / Azrin Jalasi and Sylvia Nabila Azwa Ambad

Jalasi, Azrin and Sylvia Nabila, Azwa Ambad (2022) Religiosity and attitude influence on muslims’ intention to visit homestays in Sabah, Malaysia / Azrin Jalasi and Sylvia Nabila Azwa Ambad. Voice of Academia (VOA), 18 (1): 2. pp. 14-28. ISSN 2682-7840

Official URL: https://voa.uitm.edu.my/

Abstract

Homestay is another vital tourism product that the government of Malaysia has emphasized. However, homestays without specific Shari’ah regulation have caused conflicts and inconveniences for Muslim guests. Therefore, this study examines religiosity and attitude on the Muslims’ intention to visit homestays in Sabah, Malaysia. A quantitative cross-sectional approach was applied to gather data from a sample of 251 Malaysian Muslims, and a convenience sampling method is employed to collect data for the study. Data collected were analyzed using SmartPLS 3.3.2.9 software. The study’s findings indicate that religiosity
and attitude significantly influence the Malaysian Muslims’ intention to visit homestays in Sabah, Malaysia. The study also provides empirical evidence for the individual factor that religiosity and attitude are influencing the Muslims’ intention to visit homestays in Sabah, Malaysia. Nonetheless, the scope of the study is limited to Malaysian Muslims’ intention to visit homestays in Sabah only.

Metadata

Item Type: Article
Creators:
Creators
Email / ID Num.
Jalasi, Azrin
azrin_jalasi@hotmail.com
Sylvia Nabila, Azwa Ambad
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
H Social Sciences > HF Commerce > Customer services. Customer relations
Divisions: Universiti Teknologi MARA, Kedah > Sg Petani Campus
Journal or Publication Title: Voice of Academia (VOA)
UiTM Journal Collections: UiTM Journal > Voice of Academia (VOA)
ISSN: 2682-7840
Volume: 18
Number: 1
Page Range: pp. 14-28
Keywords: Muslim tourists, intention, attitude, religiosity, homestay visit
Date: 2022
URI: https://ir.uitm.edu.my/id/eprint/55221
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