Fruit Shack / Sandra Reena Nabila Asni ... [et al.]

Asni, Sandra Reena Nabila and Noorzain, Noor Azmunirah and Mohd Taib, Siti Aisyah and Aspal Anawal, Nur Shafiera and Alaludin, Fatin Ameerah (2011) Fruit Shack / Sandra Reena Nabila Asni ... [et al.]. [Entrepreneurship Project] (Unpublished)


The government of Malaysia has given many incentives and support to encourage the citizens to involve in the business world, especially the Bumiputras. To achieve this aim the government has provided loan facilities, practical institutions and courses to give support for new entrepreneurs that want to start their own business. By doing so, this can encourage more Bumiputras to stand on their own feet and financially independent. Realizing the importance and the benefits of being an entrepreneur, "Fruit Shack" was established by a group of friends in achieving this goal. Fruit Shack Enterprise is retail and service based business. The business mainly focuses on selling desserts and beverages. Besides that, believing that healthy lifestyle begins from a healthy regime of food intake. Fruit Shack is dessert shop that specializes in selling healthy beverage and desserts from organic fruits such as fresh juices, ice cream with variety of toppings and rojak buah. The location of this business is at MARA University of Technology, Sabah Campus. The date of commencement of this business starts on January of 2015. We will apply loan from Agro Bank Berhad for RM 20,000. Our contribution for this business is RM 8,000 per person, which the total capital is RM 40,000. This business focuses more among the students and staff of UiTM Sabah in promoting a healthy lifestyle in the campus since the demand of healthy food is high and there is barely any shop or cafe that provides this type of food and beverages. Since there is only little competition in this side of business, we hope we can be the pioneer and be an example and inspire to other people and also other UiTM branches to be entrepreneurs and also promoting a healthier lifestyle.


Item Type: Entrepreneurship Project
Email / ID Num.
Asni, Sandra Reena Nabila
Noorzain, Noor Azmunirah
Mohd Taib, Siti Aisyah
Aspal Anawal, Nur Shafiera
Alaludin, Fatin Ameerah
Email / ID Num.
Subjects: H Social Sciences > HD Industries. Land use. Labor > Management. Industrial Management > Planning. Business planning. Strategic planning
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Administrative Science and Policy Studies
Keywords: Business plan; Business management; Entrepreneurship; Food and beverages
Date: 9 March 2011
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