Food and Service Products Company / Ahmad Kusyaryman Kamaruddin

Kamaruddin, Ahmad Kusyaryman (2020) Food and Service Products Company / Ahmad Kusyaryman Kamaruddin. [Entrepreneurship Project] (Submitted)

Abstract

The manufacturer of Brahim’s products, Dewina Food Industries Sdn Bhd was founded in 1986 by it’s Managing Director, Datuk Haji Ibrahim bin Haji Ahmad Badawi, a former university lecturer and specialist in food and agricultural consultancy and research, together with Mr. Tatsunobu Abe, a Japanese Entrepreneur.
In its initial years of operation, DFI was better known as a supplier of military rations to regional armies and the United Nations Peacekeeping Forces, due primarily to the unique features of its retort pouch products.
Brahim’s gradually gained steady commercial market presence and strong brand awareness within Malaysian and regional markets. Production capacity was increased to meet growing demands.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Kamaruddin, Ahmad Kusyaryman 2018446536
Contributors:	Contribution Name Email / ID Num. Advisor Kadir, Kartini UNSPECIFIED
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty T Technology > TX Home economics > Food service T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions:	Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords:	Dewina Food Industries Sdn Bhd, Brahim’s products and Spices and Fresh Ingredients
Date:	23 April 2020
URI:	https://ir.uitm.edu.my/id/eprint/54436