Factors affecting employee retention at Big Tree Outdoor Sdn Bhd / Ainil Hawa Safiah Mohd Esa

The concern part of this study is Career Development Opportunity (CDO), Compensation (C) and Manager's Style (MS). As we know that there are numbers of talented employees in every company that Human Resource must care and plan a strategy on how to make the talented employees keeps contribute for the company.

The purpose of this study was to examine the factors affecting employee retention at Big Tree Outdoor Sdn Bhd, one of the out of-home advertising company in Malaysia. The data for this study was collected using a survey questionnaire. For this study, the Target population was the employees in the company itself and it involves 30 employees as the respondents. The Statistical Package for Social Science (SPSS) version 23.0 was used to analyze the data collected through survey. A few recommendations are presented to propose beneficial suggestions and call for further studies.