Abstract
This Social Media Portfolio (SMP) is an individual assignment which requires the student to choose a business and make a Facebook page. In this assignment, students must register first in Go-Ecommerce, a website for entrepreneurs, then make a Facebook page for the business chosen. On the Facebook page, students need to post teaser, soft sell copywriting technique and hard sell copywriting technique. Not only that, students need to get at least 95 likes.
In this assignment, I chose a food and beverage business which is a product from a local company. The product is Sambal Bilis Garing by Che Nor, where my father is the dropshipper. Since he marketed it through offline only, I decided to improve it to online as this is a good opportunity during this pandemic. The Facebook page name is Sambal Garing Che Nor by Enak contains teaser, soft sell copywriting technique, hard sell copywriting technique and also graphic artworks.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Romli, Nursyafiqah 2019462264 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Nutrition. Foods and food supply T Technology > TX Home economics > Cooking |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
Keywords: | facebook, sales, food and beverage, snacks |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/54077 |
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