ENT 530 Social Media Portfolio: Leeya's Kitchen / Abbidah Khadijah Abdul Aziz

Abdul Aziz, Abbidah Khadijah (2021) ENT 530 Social Media Portfolio: Leeya's Kitchen / Abbidah Khadijah Abdul Aziz. [Entrepreneurship Project] (Unpublished)

Abstract

Principle of Entrepreneurship subject is compulsory for student in semester 5. In this assignment, each of students are required to choose a product as their business and compose social media portfolio through Facebook page as the platform to run online marketing campaign. This is an individual project.
By utilizing Facebook as the marketing purpose, the students have to provide the created Facebook page, customizing URL Facebook page, teaser posting, copywriting on hard sell and soft sell, and support the posting with good graphic for the online marketing.
Students also required to register in go-ecommerce system to get access with online module by MDEC. Lecturer also have to register go-ecommerce portal to enable the student to choose the name of the lecturer who taught when fill up the go-ecommerce.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Abdul Aziz, Abbidah Khadijah 2020986399
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Marketing > Social aspects. Social marketing T Technology > TX Home economics > Cooking, Malay T Technology > TX Home economics > Food service
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords:	facebook, sales, Leeya's Kitchen, food
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/53416