ABC Oishi / Zulye Paimin ... [et al.]

Paimin, Zulye and Sualim, Nini Audrey and Noorsalin, Noorazilah and Johari, Norazrine and Lodungi, Dennisia Francis (2011) ABC Oishi / Zulye Paimin ... [et al.]. [Entrepreneurship Project] (Unpublished)


ABC Oishii is a business that deals with food and beverage industry in Malaysia. From the establishment of ABC Oishii business, it will totally distinctive with other business because we come out with varieties of desserts by serve it in different taste, attractive colours and the ingredients used. By walk in to our ABC Oishii outlet, customer will be serve better service and experience wonderful moment once enjoying our product. The name of ABC Oishii chosen because we are marketing mix ice blended drinks with varieties of flavour add such as sweet corn, red beans, grass jelly and etc. The product also topped with shaved ice, colourful syrups and condensed milk serve to our customer. The "Oishii" word on the other hand, derive from the Japanese language that means delicious, so we are selling a delicious mix ice blended drinks to our customer. The location for our outlet is at Sulaman Central, Sepanggar. From the location chosen, we believe that it is a strategic place to attract customers which we are targeting school and university students, teenagers and working people that can enjoy their desserts during lunch and leisure time. The differences of our product may bringing satisfaction, happiness, and joy to customer whom we also come out with other alternatives to serve it on cuties bowls, flavours, condition of the outlet and the customer service provide by our staff.


Item Type: Entrepreneurship Project
Email / ID Num.
Paimin, Zulye
Sualim, Nini Audrey
Noorsalin, Noorazilah
Johari, Norazrine
Lodungi, Dennisia Francis
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Nutrition. Foods and food supply > Beverages
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Business plan; Business management; Entrepreneurship; Food and beverage
Date: 2011
Edit Item
Edit Item


[thumbnail of 53354.pdf] Text

Download (921kB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details