ENT 530 Business Model Canvas: TNL Cafe / Iman Karmilla Hairul Rizal ... [et al.]

Hairul Rizal, Iman Karmilla and Idros, Nur Alia and Ahmad Shahrulniza, Nurul Afiqah and Fazan, Mohamad Hafiz Azizi and Mohd Zaaid, Zarith Alyssa and Romli, Nursyafiqah and Zubairi, Lyesa Karmila and Noorman, Nur Ulfah Khalidah (2021) ENT 530 Business Model Canvas: TNL Cafe / Iman Karmilla Hairul Rizal ... [et al.]. [Entrepreneurship Project] (Unpublished)


Started as a boutique with a small cafe downstairs located in Bandar Kinrara, TNL Cafe was revamped to become a fully food and beverage business due to the overwhelming numbers of customers that were dining at the cafe. TNL Cafe now specializes in western and fusion foods along with its variety of desserts and drinks that are suitable for all groups of ages.
After conducting an online interview session with one of the co-owner, Puan Anith Athirah, we managed to identify some problems faced by the business, analyse the strength, weakness, opportunity and threats of their competitors, and recognize the opportunities for the TNL Cafe itself to strengthen their business.
From all the information that we have collected and observed, we have come up with a Business Model Canvas (BMC) to fully understand the business in a structured way. In the BMC, we listed down the Customer Segment, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnership, and Cost Structure of TNL Cafe and explained each of the elements in detail. Business Model Canvas helps to visualize the structure of the business and simply tells how they make money and create values for the business.


Item Type: Entrepreneurship Project
Email / ID Num.
Hairul Rizal, Iman Karmilla
Idros, Nur Alia
Ahmad Shahrulniza, Nurul Afiqah
Fazan, Mohamad Hafiz Azizi
Mohd Zaaid, Zarith Alyssa
Romli, Nursyafiqah
Zubairi, Lyesa Karmila
Noorman, Nur Ulfah Khalidah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty
H Social Sciences > HF Commerce > Business
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design
Keywords: business, company, TNL Cafe, Café, food and beverage
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/53255
Edit Item
Edit Item


[thumbnail of 53255.pdf] Text

Download (7MB)

Digital Copy

Digital (fulltext) is available at:

Physical Copy

Physical status and holdings:
Item Status:

ID Number




Statistic details