Abstract
Started as a boutique with a small cafe downstairs located in Bandar Kinrara, TNL Cafe was revamped to become a fully food and beverage business due to the overwhelming numbers of customers that were dining at the cafe. TNL Cafe now specializes in western and fusion foods along with its variety of desserts and drinks that are suitable for all groups of ages.
After conducting an online interview session with one of the co-owner, Puan Anith Athirah, we managed to identify some problems faced by the business, analyse the strength, weakness, opportunity and threats of their competitors, and recognize the opportunities for the TNL Cafe itself to strengthen their business.
From all the information that we have collected and observed, we have come up with a Business Model Canvas (BMC) to fully understand the business in a structured way. In the BMC, we listed down the Customer Segment, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Activities, Key Resources, Key Partnership, and Cost Structure of TNL Cafe and explained each of the elements in detail. Business Model Canvas helps to visualize the structure of the business and simply tells how they make money and create values for the business.
Metadata
Item Type: | Entrepreneurship Project |
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Creators: | Creators Email / ID Num. Hairul Rizal, Iman Karmilla 2020961173 Idros, Nur Alia 2020956193 Ahmad Shahrulniza, Nurul Afiqah 2020983795 Fazan, Mohamad Hafiz Azizi 2020991561 Mohd Zaaid, Zarith Alyssa 2020986455 Romli, Nursyafiqah 2019462264 Zubairi, Lyesa Karmila 2019478938 Noorman, Nur Ulfah Khalidah 2020955857 |
Subjects: | H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business T Technology > TX Home economics > Food service T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc. |
Divisions: | Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Art and Design |
Keywords: | business, company, TNL Cafe, Café, food and beverage |
Date: | 2021 |
URI: | https://ir.uitm.edu.my/id/eprint/53255 |
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