Case Study : Tedboy Bakery / Nur Amirah Makhtar

The original purpose of this case study conducted because of to identify personal entrepreneurial competencies. I choose business from Tedboy Bakery for my case study. The founder of Tedboy is very well-known in F&B industry. Tedboy Bakery by former pharmacist Patrina Tang and husband Edward Tan is a true labour of love which is they named it after their firstborn son, affectionately called Ted Boy.Tang was still working at a multinational pharmaceutical company a few year ago while Tan was busy with his mobile phone trading business in Hong Kong. They decided to start a business that would combine their love of healthy breads. Other than become entrepreneur, Edward Tan also be a moderator and always
inspiring people to start a business. He gives talk and speech about his successful to bring up his company in the world. The entrepreneurial characteristic that Edward Tan and his wife have are concern of high quality of work, information seeking, persuasion and efficiency orientation.