Factors that influence the effective of social media advertising towards consumers' response : a study at Netherlands Maritime Institute of Technology / Nurul Arinah Muhammud

Social media is a medium of technology that growing faster to do marketing activities. It is various influences for both customers and marketers Previously, many organizations used traditional media for advertisement, but due to technology advanced they transformed to social media (Lee and Hong 2016) Customers are consequently more interactively and perceptually engaged with the foremost social media Platforms such as Facebook Google+ Snapchat YouTube, and Twitter. The usage of social media has been increase rapidly for sharing various forms of user-generated content, such as news photos and videos made public within a bounded system.