ENT 530 : Case Study: Mooncake Heritage / Yang Aini Ghazali ... [et al.]

Ghazali, Yang Aini and Hasan Hanif, Nasrul Ahza and Baharin, Khairun Nabiha and Mat Izam, Nurul Aqidah and Ramli, Muhammad Radhi (2021) ENT 530 : Case Study: Mooncake Heritage / Yang Aini Ghazali ... [et al.]. [Entrepreneurship Project] (Unpublished)

Abstract

Mooncake Heritage is a business that sell a variety choice of mooncake. Mooncake is a traditional dessert in China. The common mooncake usually is non halal because it contains lard, but Mooncake Heritage offer a halal mooncake. Our mooncake is baked by professionals who are well versed in creating halal mooncake so that everyone can enjoy this traditional Chinese bakery. Mooncake Heritage aim to offer its product slightly higher than competitive price to meet the expectation of the consumers. This price will be set to convince buyers that our goods are of good quality. Consumers will recognize that they have a better choice for receiving our goods.

Metadata

Item Type:	Entrepreneurship Project
Creators:	Creators Email / ID Num. Ghazali, Yang Aini 2019801888 Hasan Hanif, Nasrul Ahza 2020996943 Baharin, Khairun Nabiha 2020995151 Mat Izam, Nurul Aqidah 2019455674 Ramli, Muhammad Radhi 2020844432
Subjects:	H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty H Social Sciences > HF Commerce > Business T Technology > TX Home economics > Cooking > Baking. Confectionery > Cakes. Cupcakes
Divisions:	Universiti Teknologi MARA, Selangor > Puncak Alam Campus > Faculty of Business and Management
Keywords:	case study, company, Mooncake Heritage, cakes, business
Date:	2021
URI:	https://ir.uitm.edu.my/id/eprint/52883