Case Study : Aducktive Salted Egg HQ / Wan Saiyidah Nafisah Moidin

Moidin, Wan Saiyidah Nafisah (2021) Case Study : Aducktive Salted Egg HQ / Wan Saiyidah Nafisah Moidin. [Entrepreneurship Project] (Unpublished)

Abstract

Aducktive Salted Egg HQ is a company that selling food which the main item is salted egg cornflakes. This product was originally from Malaysia. Aducktive Salted Egg HQ was established around 2019. This company basically focus on salted egg cornflakes but it also sells other types of foods around eid season. For example like ‘maruku ikan bilis’and ‘popia rangup’. The name of product, ‘Aducktive’ was basically from the name of ‘duck’ which it was refer to the ‘salted egg’ that was came from ducks’ egg. Those food was mainly about junk food which people will keep eating it. The entrepreneur choose to make product that can give addiction to people who try this food and next will repeat it in other time because of their craving.

Metadata

Item Type: Entrepreneurship Project
Creators:
Creators
Email / ID Num.
Moidin, Wan Saiyidah Nafisah
2019296234
Contributors:
Contribution
Name
Email / ID Num.
Thesis advisor
Raja Ariff, Raja Attik Ariffuddin
UNSPECIFIED
Subjects: H Social Sciences > HF Commerce > Business communication. Including business report writing, business correspondence
T Technology > TX Home economics > Cooking
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Aducktive Salted Egg, Salted Egg and Salted Egg Cornflakes
Date: 2021
URI: https://ir.uitm.edu.my/id/eprint/52615
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