Case Study : Aducktive Salted Egg HQ / Wan Saiyidah Nafisah Moidin

Aducktive Salted Egg HQ is a company that selling food which the main item is salted egg cornflakes. This product was originally from Malaysia. Aducktive Salted Egg HQ was established around 2019. This company basically focus on salted egg cornflakes but it also sells other types of foods around eid season. For example like ‘maruku ikan bilis’and ‘popia rangup’. The name of product, ‘Aducktive’ was basically from the name of ‘duck’ which it was refer to the ‘salted egg’ that was came from ducks’ egg. Those food was mainly about junk food which people will keep eating it. The entrepreneur choose to make product that can give addiction to people who try this food and next will repeat it in other time because of their craving.