Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali

Wan Razali, Wan Asmaa Emylin (2021) Case Study : Cintaku Pastry Company / Wan Asmaa Emylin Wan Razali. [Entrepreneurship Project] (Unpublished)


The product of cintaku pastry has successfully created and established the company Cintaku pastry (cake) with the identity of cakes that have various local flavors so that the increase in the value of the company is increasing because it can make cintaku pastry (cake shop) known throughout Malaysia. The marketing manager at cintaku pastry company is Ayu Asyikin Mat Nor. She has also stated that cintaku pastry, which is cake and bakery, was introduced in 1999 and in the beginning, cintaku pastry was only to be a company that gave birth to an industry that continues to develop.
This is an individual task where students must identify a company entrepreneur for a case study and to know or identify about the competencies of an entrepreneur personalized based on student preferences. Based on this case study that I chose, Ayu Asyikin Mat Nor I chose as an entrepreneur who will be evaluated based on its main characteristics and goals efficiency and determination of personal entrepreneurship. Therefore, her personal background will be shared to see how a woman entrepreneur Ayu Asyikin carved her path or experience to become a successful business women in the industry wither cakes and bread. With this, sees and acts on opportunities, persistence, commitment to work contract and self-confidence that is efficient in maintaining order and acting on something that happens such as obstacles that affect a company and also take steps to help other jobs. And the high quality of cake products are some of the issues that keep an entrepreneur thriving.


Item Type: Entrepreneurship Project
Email / ID Num.
Wan Razali, Wan Asmaa Emylin
Email / ID Num.
Thesis advisor
Zulqernain, Nurul Syaqirah
Subjects: H Social Sciences > HF Commerce > Success in business. Performance
T Technology > TX Home economics > Cooking > Baking. Confectionery
T Technology > TX Home economics > Cooking > Baking. Confectionery > Desserts, pies, and puddings. Pastry
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Kelantan > Machang Campus > Faculty of Art and Design
Keywords: Cintaku Pastry, Cake Shop and Cake Products
Date: 7 September 2021
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