The factors that lead to customer satisfaction towards online banking services among the students in University of Science Malaysia (USM), Penang / Syifa Nabiha Syamsul Faiz and Nur Izzati Othman

Syamsul Faiz, Syifa Nabiha and Othman, Nur Izzati (2019) The factors that lead to customer satisfaction towards online banking services among the students in University of Science Malaysia (USM), Penang / Syifa Nabiha Syamsul Faiz and Nur Izzati Othman. [Student Project] (Unpublished)

Abstract

This chapter focuses on the study of the customer satisfaction towards online banking. It begins with the background of the study for the online banking system and followed with the problem statement, research questions, research objectives, scope of study and the definition of terms, terminology and concepts of the dependent and independent variables used in this research study.

Metadata

Item Type:	Student Project
Creators:	Creators Email / ID Num. Syamsul Faiz, Syifa Nabiha 2017704993 Othman, Nur Izzati 2017927277
Subjects:	H Social Sciences > HF Commerce > Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling H Social Sciences > HF Commerce > Consumer satisfaction H Social Sciences > HF Commerce > Electronic commerce
Divisions:	Universiti Teknologi MARA, Kedah > Sg Petani Campus
Programme:	Bachelor of Administrative Science
Keywords:	Online banking; World Wide Web; customers accessing bank
Date:	December 2019
URI:	https://ir.uitm.edu.my/id/eprint/51920