Entrepreneurship : Tradisi Warisan / Nur Syazana Ahmad Alimi ... [et al.]

Ahmad Alimi, Nur Syazana and Ma’amor, Nurul Hani and Mat Jasoh, Nur Azima and Mohd Jamil, Nursyazwani (2008) Entrepreneurship : Tradisi Warisan / Nur Syazana Ahmad Alimi ... [et al.]. [Entrepreneurship Project] (Unpublished)


Our company has been named by Tradisi Warisan Sdn. Bhd. The nature of our business is manufacture and distributes Terengganu traditional foods that are ‘Satar and Otak-otak’. The location of our company is at the Kampung Geliga, Kemaman. We rent the premise and our address is No. 1860-2, Warong Aziz Satar, Jin Kuala Kemaman, Kampung Geliga, 24000 Chukai, Kemaman, Terengganu Darul Iman.

In manufacturer strategy, our company attract more customer by adds attractive accessories and put the striking color at our company such as yellow. In the price strategy, we offer the customers with free gift of Satar and Otak-otak when they by it above than RM50

We have 12 manpower planning consists of General Manager, Finance Manager, Operation Manager, Sales Manager, Sales Boys, Wrap/Grill person and maker person. Each position in manpower planning has their own main tasks.

The objectives of the company are to establish an internal standard production for traditional food (Satar and Ota-otak) product in Malaysia. We also want to sell at least half of the foods within a day of operation and want to indentify and overcome any factors that can support the operation, quality and quantity of the products.


Item Type: Entrepreneurship Project
Email / ID Num.
Ahmad Alimi, Nur Syazana
Ma’amor, Nurul Hani
Mat Jasoh, Nur Azima
Mohd Jamil, Nursyazwani
Email / ID Num.
Thesis advisor
Ahmad, Norsidah
Subjects: H Social Sciences > HB Economic Theory. Demography > Entrepreneurship. Risk and uncertainty > Malaysia
H Social Sciences > HD Industries. Land use. Labor > Small business. Medium-sized business > Malaysia > Terengganu (Malaysia)
H Social Sciences > HD Industries. Land use. Labor > Labor. Work. Working class
H Social Sciences > HD Industries. Land use. Labor > Economic development. Development economics. Economic growth > Economic development
H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification > Malaysia
Divisions: Universiti Teknologi MARA, Terengganu > Dungun Campus > Faculty of Business and Management
Keywords: Tradisi Warisan ; Satar And Ota-Otak ; Traditional Food
Date: 27 March 2008
URI: https://ir.uitm.edu.my/id/eprint/51737
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