Le' Locals / Joyne Christie Juanis ... [et al.]

Juanis, Joyne Christie and Bakri, Nadya Nadjua and Mohd Fadzli, Nasthasia Azura and Abdul Rasag, Puteri Nurshahriza and Abdul Halim, Sharifah Hafiza (2016) Le' Locals / Joyne Christie Juanis ... [et al.]. [Entrepreneurship Project] (Unpublished)


Le' Locals Sdn Bhd is a business company that is based on partnership where it
consists of five important positions in the company itself which are General Manager,
Administration Manager, Operational Manager, Marketing Manager and Financial
Manager. Each partners of this company has contributed RM50, 000 where the total of the
business capital is amounted to RM250, 000.
We decided to do a restaurant traditional food based where we will serve the finest
and the most popular food amongst the cultures in Sabah. According to Sabah Tourism
Board, the amount of tourist arrivals in Sabah is increasing especially foreign tourist from
other Asia countries such as China and Japan. These tourists will usually book the tour
package as it is easier for them to plan their trips. Mostly, their tour package will include
traditional food tasting in a tourism cultural village like Mari-Mari Cultural Village.
Therefore, we chose to do this business so it is easier for the travel agents to manage the
transports, accommodation or etc. To our surprise, not every local in Sabah have tasted all
traditional foods from different cultures. Therefore, our target market is not only on the
foreign tourists but also on the local people. We decided that it could be a great idea for us
to make a restaurant nearby so that the locals do not have to drive a long journey just to
taste the traditional foods.


Item Type: Entrepreneurship Project
Email / ID Num.
Juanis, Joyne Christie
Bakri, Nadya Nadjua
Mohd Fadzli, Nasthasia Azura
Abdul Rasag, Puteri Nurshahriza
Abdul Halim, Sharifah Hafiza
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
T Technology > TX Home economics > Food service
T Technology > TX Home economics > Restaurants, cafeterias, tearooms, etc.
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Hotel and Tourism Management
Keywords: Business plan; Business management; Entrepreneurship
Date: August 2016
URI: https://ir.uitm.edu.my/id/eprint/50127
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