Delicious Keli'kor Enterprise / Muhd Ridzan Mumen … [et al.]

Mumen, Muhd Ridzan and Dumpangol, Ellyana and Justine, Sherronika and Peturus, Sezzane and Medin, Veinah (2014) Delicious Keli'kor Enterprise / Muhd Ridzan Mumen … [et al.]. [Entrepreneurship Project] (Unpublished)


The business of our manufacturing company is producing lekor from catfish. We choose to produce lekor
from the catfish because the typically the lekor produce in market now usually made from sea fish. And
then, our product is unique to the market because we diversify the taste of lekor by using catfish.
Therefore, customer now can try the new taste made of lekor.
Traditionally, Keropok lekor which is very popular and made by sea fish originated from Terengganu.
The production of lekor using catfish is originated in Sabah and our opportunity to expand it outside from
Sabah as well. Besides that, our customer outside there will try new taste while eating the lekor made by
using the catfish as main ingredients to this production.
Therefore, we strongly believe that we can achieve success in terms of making profit because we are only
making keropok lekor using type of fish which is catfish in market now.


Item Type: Entrepreneurship Project
Email / ID Num.
Mumen, Muhd Ridzan
Dumpangol, Ellyana
Justine, Sherronika
Peturus, Sezzane
Medin, Veinah
Subjects: H Social Sciences > HD Industries. Land use. Labor > Food industry and trade. Halal food industry. Certification
S Agriculture > SF Animal culture > Catfishes
T Technology > TX Home economics > Nutrition. Foods and food supply
T Technology > TX Home economics > Food service
Divisions: Universiti Teknologi MARA, Sabah > Kota Kinabalu Campus > Faculty of Business and Management
Keywords: Business plan; Entrepreneurship; Business management; Food supply
Date: September 2014
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